Internet saves Argos | The future of Uk retail, Argos

Im sure that over the next few years shops like Argos will benefit highly from the shopping that people do online. Argos, is obviously a very successful company, and its supremacy of the internet, and dominating it has lead to even more success. Unfortunately other UK stores such as Woolworths (and a few other ones) were not so successful online. However sometimes it makes me wonder, why did Argos succeed and Argos fail? I believe that If anything Argos should have failed because of the way the shop look. Of course Argos is just a collection point to get what you would have ordered from your catalogue.

Whereas Woolies is very different, this shop has a nice inside that people want to look and shop around, and be able to physically hold a product rather than just look at one in a catalogue. It actually leaves me quite shocked that Argos and other shops like It have succeeded compared to many other shops of similar nature. Maybe this is the way the shopping industry is heading. Once in Britain, it may have been true that most shoppers would have wanted to touch and see their product before buying it. However now because the internet has influenced how we buy things, we now no longer want or need to see a product or touch it before buying it. I think that this has helped shops like Argos to become the dominant force that they are today.

Out of all the UK retail stores I also noticed that they were one of the first ones to attack the internet with great power. A lot of the other shops saw the internet as a phase that would soon die out. Many of the other shops saw it as something that could wait, but Argos decided to attack it straight away. I think that this and many other factors has been absolutely paramount to the success of Argos, and will continue to be a force with the shop. I think that because people will not benefit from going in store (because the shop does not have your items on display) people have no problem buying from off their website. Basically buying offline or going to their shop will have little difference because, in both cases your product is not showcased in the shop, like it may be in other ones. When you go to Argos, you always know what you want, and you are ready to buy. Argos simply is not a browsing shop, and this is why it makes more money, and is more successful than its rivals.